As some of you may be aware, one of my other soccer-related jobs is with XI Quarterly, a North American soccer publication started in 2012. XI produces four print issues per year, and each issue features 11 stories based around a central theme, with the first issue focused on immigration and North American soccer, the second on Americans abroad, the third and upcoming issue related to "Futbol Americano" (featuring an article on Chivas USA), and the fourth issue relating to fan culture in North America.
The publication is entirely subscriber-supported financially, as all money in the enterprise goes to printing costs and paying contributors for each issue. The staff makes no money for our labor, including the founders, and we are truly a grassroots set-up. That's why a subscriber drive is necessary.
Our goal during the month of April 2013 is to gain 100 new subscribers during our ongoing reader drive. We are nearly a third of the way there at this point, but there's still more folks to sign up in order to meet our goal. Again, every person who subscribes, this month or at any time, makes this grassroots publication more sustainable in the long run. We have the ideas and the elbow grease to keep the publication going, but we need more people to subscribe in order to make the business side more sustainable over the long haul. So please help us, and we'll bring you high-quality soccer content!
In order to sweeten the deal, we are giving away 11 prizes this month as part of the subscription drive. If you are a new subscriber, you will automatically be entered in the drawings for the prizes, and if you are already a subscriber, don't worry! We have you covered as well, as current subscribers who refer friends and family to subscribe this month will also be entered in the running for the prizes. There are jerseys, balls, t-shirts, signed books, prints from one of our contributing artists all in the mix, so if you sign up or refer someone, you could get some cool swag!
You will find more information on the subscriber drive on XI's website here, and feel free to poke around the website overall. If you have any questions, let me know in the comment section here, or hit me up on twitter (@soccermusings).