Chivas USA ownership

LA2 Wishlist: Time for real marketing in 2015

2

Chivas USA have not had a real marketing push in LA the last two seasons, leading to all-time worst-ever MLS attendances. In the newest entry in our series, we argue the marketing angle is nearly...

Rodriguez: 3 conditions for new CUSA owners

2

With Chivas USA still looking for a new owner, club president Nelson Rodriguez recently spoke about three requirements the new owner would need to fulfill. We go over the interview.

Rumor: Rihanna looking to buy Chivas USA?

5

Reports out of England say pop star Rihanna is looking to buy a soccer team, with an MLS team in LA being mooted as a possibility. We go over the rumor.

Terrible news! CUSA staying in Galaxy's stadium

7

MLS confirmed on Tuesday that Chivas USA will remain at the StubHub Center, owned by the rival LA Galaxy, for the foreseeable future. We argue that's a terrible idea.

Abbott: MLS looking to keep Chivas USA in LA

6

MLS Deputy Commissioner Mark Abbott discussed Chivas USA's future on Tuesday, with comments that appeared to contradict some of the latest speculation forecasting the club's prospects of staying in...

Report: MLS asking $60 million for Chivas USA

6

With speculation rampant that Chivas USA's future owners are set to be revealed, a new report indicates the team is perhaps still very much looking for a new owner. We go over the latest word.

LA2 Wishlist: Let's do trophies and friendlies

+

It is midseason friendly season around MLS right now, and one team, as usual, is sitting out the proceedings. We implore Chivas USA's next owner to give a damn about showing the fans some fun every...

MLS denies "Beckham to buy Chivas USA" report

2

Major League Soccer issued a denial on Friday concerning a report that David Beckham would switch his focus from establishing a Miami expansion franchise to buying Chivas USA. We go over the latest.

Was last week a tipping point for CUSA?

4

Chivas USA had a rough week, both on and off the field. We discuss whether or not that bodes badly for the Goats' future prospects.

Rumor: CUSA's new owners to be announced soon?

2

There's a report from the Mexican press that Chivas USA's next owner is in place and will be announced in a few months, among other matters. We go over the report.

MLS takes over rebrand trademark applications

11

Chivas USA will be rebranded soon, and two of the proposed names and logos for the rebrand have been revived by Major League Soccer. We have the latest update.

Vote for a winner! Chivas USA rebrand contest

9

We asked for submissions to rebrand Chivas USA, with the news the team will most likely change its name after this year. After receiving many excellent ideas, we've whittled the list down to the...

Black Army 1850 launches drive to purchase team

4

Chivas USA supporters group Black Army 1850 announced Friday they would be looking to buy the team that is currently for sale, should they raise the necessary money. We share their open letter and...

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